Every business with a website has the same quiet leak. A visitor lands at 9pm with a simple question — do you deliver to my area, what does this cost, can I book for Saturday — and there's nobody to answer. Most of them don't email. They just close the tab and try the next result. You never even know it happened.
That's the problem Kelma solves. Kelma is Maltese for "word", and the product is exactly that: an AI chat agent that speaks for your business, trained on your own content, embedded on your site in about five minutes.
Full disclosure: Kelma is a LimitBreakIT product — we designed it, we build it, we run it on our own sites. That's why we can tell you honestly what it does and where its limits are.
#Trained on your business, not the whole internet
A generic chatbot is worse than no chatbot — it confidently invents prices and policies, and every wrong answer is a broken promise a customer holds you to. Kelma works the other way around. You point it at your website, upload a few PDFs, or paste in text, and it learns your business. When someone asks a question, it answers from your content using a mix of semantic and keyword search.
By default it runs in restrict-to-knowledge mode: if the answer isn't in what you gave it, it says so and offers to take a message — it will never fabricate a price, a policy or a phone number. And because your website changes, Kelma re-crawls your pages automatically every week, so the agent keeps up without you lifting a finger.
#One line of code, on any site
Adding Kelma to a website is a single script tag before the closing </body>:
<script src="https://kelma.chat/embed.js" data-kelma="YOUR_AGENT_ID" async></script>
That's the entire integration. It works on WordPress, Shopify, Webflow, Next.js or hand-written HTML. A chat bubble appears in the corner; on phones it opens as a full-screen sheet. You choose the colour, the launcher style and the avatar, and it matches your brand.
#It doesn't just talk — it does things
Answering questions is table stakes. Where Kelma earns its keep is turning a conversation into an outcome:
- Captures leads. A visitor who's interested leaves their name and email in a form built into the chat, and the lead lands in your inbox and your email straight away.
- Books meetings. Connect Cal.com or Calendly and the agent checks your real availability and books the slot inside the chat — no link hand-off, no back-and-forth.
- Opens tickets and syncs contacts. Zendesk, Freshdesk or Jira for support; HubSpot or Pipedrive for CRM. The conversation flows into the tools you already run.
- Answers in any language. A visitor writes in Maltese, Italian or German, and Kelma replies in the same language — no configuration.
- Hands off to a human. When someone needs a person, the agent takes their details, alerts your team on Slack, Discord, Teams or Google Chat, and you can take over the conversation live from the inbox.
Every conversation is waiting for you in an inbox with the full transcript, the lead's details, and an AI summary of what they wanted and how they felt.
#What it costs
Kelma has a genuinely usable free plan — a full-featured agent with every integration unlocked, not a crippled trial. Paid plans start at €15/month and only raise the limits: more messages, more knowledge, more agents, and the option to remove the small "Powered by Kelma" badge. Prices are final — no VAT is added or charged. You can be live on the free plan before you've decided whether to pay.
#Try it on your own site
The honest test of a tool like this is your own content, so that's the fastest way to judge it:
- Sign up free at kelma.chat — no card needed.
- Point it at your website and let it learn.
- Paste the one-line snippet, or book a walkthrough and we'll set it up with you.
- Watch it answer the questions you're currently missing at 9pm.
If you'd rather we handle your business's AI, automation and IT end to end, get in touch — it's what LimitBreakIT does.
